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What Does Reveal What is Most Important? Real strategic thinking and planning have their roots in what you don’t know: what you have never thought about, never seen, never heard of, never imagined, and most importantly, in what you don’t believe will ever happen, or ever exist, or ever even be possible. SWOT brainstorming based solely on known factors falls short of being truly strategic. Only when brainstorming contemplates the unknown, and even contemplates the unknown unknowns, does it become genuinely strategic.
The Power of “Beyond the Boundary” Thinking: Engaging in “beyond the boundary” thinking leads to a strategic plan that not only prepares your organization to survive Uncertainty but to thrive in it. You will thrive because you are prepared for the opportunities and challenges you already knew about, as well as for those potential, plausible threats and opportunities that were previously unimagined and unanticipated.
The Realm of True Opportunity and Danger: It is in the realm of the Unimagined and the Unanticipated where real opportunity and danger live for your organization. Competitive advantage, market leadership, value creation, obsolescence, irrelevance, and bankruptcy all exist in this realm. Business success and longevity demand that you be strategic enough to dwell there too.
Next Generation Strategic Planning: Elevating your team’s thinking and planning to a truly Strategic level begins with your answers to three fundamental questions. We will share those in our next post. Stay tuned.
